The human body is made up of trillions of cells. Normally, human cells grow and divide to form new cells as the body needs them. When cancer develops, however, this orderly process breaks down and the cells start to divide without stopping.
The brand mark depicts a newly divided cell, positioned in a way that it forms a whistle - the iconic accessory of every coach.
The pink cell, the mouthpiece of the whistle, is pointed slightly upward - a position associated with good luck, progress or prosperity.