The human body is composed of trillions of cells. Usually, human cells grow and divide to form new cells as the body needs them. However, this orderly process breaks down when cancer develops, and cells start to divide without stopping.
The brand mark depicts a newly divided cell, positioned so that it forms a whistle - the iconic accessory of every coach.
The pink cell, the whistle's mouthpiece, is pointed slightly upward - a position associated with good luck, progress, or prosperity.
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