This brandmark, existing of several small circles uniformly arranged, expresses a sense of friendliness and stability.
The small spheres represent individual people that collectively form a group. The one-colored circle strategically placed at the center signifies a unique person with a rare disease.
The grouping of circles forms a shield. Many educational institutions use Shields to represent strength and safety and symbolize stability, protection, confidence, toughness, and no surrender.
The color magenta is a color of harmony and emotional balance. It promotes compassion, kindness, and cooperation and encourages a sense of self-respect and contentment in those who use it.
The color blue is a color of calmness, stability, and trust.
There are many different causes of rare diseases. The majority are genetic, directly caused by changes in genes or chromosomes. The stacked blocks of this brandmark represent DNA markers. The colored marker in the center is the rogue marker signifying the rare disease.
The rounded radius blocks and their uniform layout express a sense of friendliness and stability.
The color magenta is a color of harmony and emotional balance. It promotes compassion, kindness, and cooperation and encourages a sense of self-respect and contentment in those who use it.
The color blue is a color of calmness, stability, and trust.
"'Zebra' is the American medical slang for arriving at an exotic medical diagnosis when a more commonplace explanation is more likely. It is important to caution against biases when teaching medical students to weigh medical evidence. ” (https://en.wikipedia.org/wiki/Zebra_(medicine))
The zebra is a familiar image used among the rare disease community. Many rare disease groups and individuals identify with the zebra - rare and unique.
The close cropping of the image is meant to convey the message of boldness and the reality of existence.
Many educational institutions use Shields to represent strength and safety and symbolize stability, protection, confidence, toughness, and no surrender.
The color magenta is a color of harmony and emotional balance. It promotes compassion, kindness, and cooperation and encourages a sense of self-respect and contentment in those who use it.
The color blue is a color of calmness, stability, and trust.
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